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Explore the different ways in which e-commerce businesses can increase their conversion effectively with the help of Generative AI-powered solutions.

Find out the best AI agent for your e-commerce business in 2025 that takes customer support, sales, product discovery, and marketing to the next level.

Understand the different types of behavioural market segmentation in e-commerce with the help of some real examples of excellent e-commerce businesses.

A conversational chatbot understands customer queries better and answers them on time. Explore the best 8 conversational chatbots for e-commerce in 2025.

Find out consumer behaviour in marketing, its types, and how an e-commerce business can effectively approach their consumers with different behaviours.

Explore a curated list of 14 customer retention strategies for e-commerce in 2025 that help improve ROI and repeat purchases like top e-commerce companies.

Customer Satisfaction in e-commerce is an important concern as it is crucial in retaining customers. Let us understand how to measure and improve it.

Find out the top six examples of behavioural segmentation marketing for e-commerce. Also, explore how you can get maximum benefits from it in 2025.

Customer loyalty is a continuous positive relationship between your business and its customers. Find out how an e-commerce business can build loyalty.

ROAS is a marketing metric that measures the amount an e-commerce business earns for each rupee it spends on advertising. Find out ways to improve ROAS.

AI ensures uninterrupted customer service through personalised responses even during peak demands. Make it possible with these 7 AI customer service tools.

Customer lifetime value is the gross worth of a customer to a business throughout their relationship. Let's explore how to improve CLV effectively.

Cohort analysis is an essential tool for e-commerce businesses to understand trends in customer behaviour and collect actionable insights by grouping them.

Behavioural segmentation in e-commerce is a marketing strategy that categorises customers into distinct groups based on their actions and product use.

Customer Acquisition Cost (CAC) denotes a company's spending on attracting new customers. Find out how you can calculate and cut down CAC in e-commerce.

Find out what customer segmentation analysis in e-commerce is and its four types. Also, explore four methods of conducting customer segmentation analysis.

An AI chatbot is a computer program that can interact with customers through different platforms. For instance, it can assist customers through e-commerce websites, social media, and messaging apps.

Looking to streamline your e-commerce business in 2024? Marketing automation platforms can save you time, improve customer experiences, and drive sales. In this list of nine standout platforms, you’ll...

Knowing customer behaviour gives businesses an idea of what customers want and how they think. Therefore, they can adapt their products and services to satisfy their customers.

Transform your customer experience and drive sales with a powerful omnichannel marketing strategy. Start creating seamless, connected journeys today!

A Customer Data Platform is software that centralises customer data from different sources. For instance, it combines customer data from websites, CRMs, and marketing touchpoints.

Customer engagement refers to building customer relationships that eventually lead to retaining them. An engaged customer will make repeated purchases from your e-commerce store.

Customer retention management means improving user engagement so businesses can retain them. In other words, it uses customer retention strategies to turn new customers into repeat customers.

In the ever-evolving landscape of marketing, one trend stands out as both an innovative force and a necessary evolution: personalization. FIn the digital age, personalization is key for businesses to ...

In today’s hyper-connected world, digital strategies are no longer a luxury but a necessity for businesses aiming to grow and thrive. For marketers and entrepreneurs, building a robust digital growth ...