What if your e-commerce store could talk to every shopper like it truly knows them?
That is the power of e-commerce marketing automation. In a space where attention is short and choices are endless, automation helps you stay relevant, responsive, and ready. No surprise that 80% of businesses now use e-commerce marketing automation to boost results, and 77% of them are seeing higher conversion rates.
From sending the perfect product recommendation to recovering abandoned carts, AI marketing agents handle it all without missing a beat. In this blog, you will discover the top marketing automation tools built for e-commerce brands looking to scale smarter in 2025.
What is E-commerce Marketing Automation?
E-commerce marketing automation is a smart way for online stores to connect with customers effortlessly, driving engagement and boosting sales on a larger scale. With specialised software, e-commerce brands can automate essential tasks like emails, social media posts, and personalised ads—all tailored to customer actions and preferences.
How It Works:
- • Customer tracking and segmentation : Automation tools track what customers view, click, and purchase. This makes it easy to group them by behaviour for more targeted outreach.
- • Triggered messaging : Messages are sent automatically based on actions, such as reminders for items left in a cart.
- • Personalised experiences : Automation helps deliver custom recommendations and offers, making interactions feel more personal.
Which Is The Best Marketing Automation Tool For E-Commerce?
With e-commerce marketing automation, brands can engage with customers more deeply and convert one-time shoppers into lifelong customers by delivering exactly what they need. Here are the top 11 tools that offer the best marketing automation benefits.
1. TechMonk
TechMonk helps its customers build and run high-scale consumer businesses by powering autonomous agents that optimise every consumer interaction, creating personalised customer journeys and experiences. TechMonk’s platform is built on agentic workflows that use advanced AI Agents and a comprehensive full-stack marketing toolkit to reduce customer acquisition costs, improve customer lifetime value, increase repeat purchases, and build customer intelligence.
Easily Build Custom AI Agents
With TechMonk’s AI Agent Builder, you can create smart, custom AI agents that fit your business needs. Whether it’s for sales, support, or marketing, you can set up agentic workflows that save time and make conversations feel smooth and natural. It’s everything you expect from an AI customer service chatbot, but with more flexibility and intelligence.
- Tools Library : TechMonk gives you a ready-to-use set of tools, or you can build your own. These tools help your AI agents take real actions like raising support tickets or completing a purchase. They also help the agent understand customer needs better, ask follow-up questions, and suggest the right products.
- Agent Library : Pick from a wide range of pre-built AI agents designed for different e-commerce needs. Want something more specific? You can create your own. No complicated setup, just powerful AI features ready to go.
- Agent Flow : TechMonk’s smart system makes sure all your AI agents work together smoothly. It automatically picks the right agent at the right time, so your replies stay quick, helpful, and on point.
Want to Build Your Own Marketing AI Agent In Just 3 Steps?
Know MorePre-built Agentic Workflows for E-Commerce
TechMonk gives you a head start with prebuilt agentic workflows for sales and support. These workflows come packed with smart tools and AI agents, so you can hit the ground running.
- AI Sales Agent : This agent chats with your customers, recommends the right products, and smoothly walks them through the entire buying process. It keeps things easy and quick, helping boost your sales without extra effort.
- AI Support Agent : The support agent takes care of customer queries and solves common issues. If a problem needs a human, it knows when to escalate or raise a ticket for your backend team. It even understands customer mood, so it handles each case the right way.
Powerful Marketing Tools to Back Your AI Agents
TechMonk’s full-stack marketing platform gives your AI agents everything they need to work better. Its Customer Data Platform pulls all your customer data into one place. You can use this to segment your e-commerce customers based on behavior and send them more targeted and personal messages.
You can also set up loyalty programs, track support tickets, and connect with customers across channels like web, WhatsApp, and email. The platform makes it easy to manage every step of the customer journey, keeping things smooth from start to finish.
These tools turn your AI agents into a strong part of your sales and support strategy, helping you grow faster and keep your customers happy.
How TechMonk Can Help an E-Commerce Brand Boost Its Marketing
Let’s say you run a fast-growing e-commerce brand with a popular product line. Even with strong sales, scaling your marketing and managing customer queries can be hard. That’s where TechMonk steps in.
- • Smarter Sales With AI Agents : Many customers want quick answers about things like sizes, stock, or delivery. Instead of waiting for a human, TechMonk’s AI Sales Agent handles those questions right away. It also nudges customers who leave mid-conversation, helping bring them back and reducing cart drop-offs.
- • Marketing That Feels Personal : TechMonk’s e-commerce CDP pulls all your customer data together, so you get a clear picture of how people shop. You can segment customers by their habits, like frequent buyers or new visitors. Then, AI marketing agents send messages that match each group’s interests. For example, they can show new arrivals to regular shoppers or offer discounts to people who have stopped engaging.
- • Stay Connected Everywhere : TechMonk’s omnichannel tools let you chat with customers across platforms like WhatsApp, email, or your website. No matter where they reach out, the same AI system replies fast and keeps the conversation helpful and consistent.
Key Features
- • AI-Powered Campaigns : Set up automated workflows that trigger marketing messages for your 2-way campaigns. This lets you reach your customers with offers they can't resist and re-engage them.
- • Omnichannel Communication : Meaningfully engage with your customers through various channels and view them in a unified inbox.
- • Customer Data Platform : TechMonk aggregates customer data from various sources to ensure that your campaigns target customers with the right messages.
- • AI User Segmentation : It allows precise user segmentation, tailoring marketing efforts to customers' value and lifecycle stages.
- • Gen AI Bot : Make online shopping experiences outstanding with a Gen AI shopping assistant that integrates WhatsApp commerce. Improve sales in your e-commerce platforms through personalised bot recommendations.
- • Reduce Cart Abandonment : Identify customers who have abandoned their shopping carts and attract them with personalised offers and timely reminders.
- • WhatsApp Campaigns : Engage with your customers on WhatsApp to build relationships, improve customer satisfaction, and drive conversions.
- • Seamless Integration : TechMonk seamlessly integrates with your favourite apps and lets you gather customer data effortlessly.
Pricing:
Get the Silver plan for $320 per month when billed annually. See the pricing page for everything that comes with it.
Ready To Driven 70% More Sales With AI- Powered Marketing Campaigns?
2. Hubspot
HubSpot is one of the top-notch marketing automation tools. It helps marketers save time by automating their efforts. It is a scalable marketing solution that can efficiently increase the number of campaigns.
Hubspot ensures that your campaign messages are personalised and reach the right target audience. It simplifies your efforts through email triggers, chatbots, and workflows.
Key Features
- • Drip email campaigns in Husbpot helps you with lead nurturing.
- • Can build responsive landing pages along with effective call-to-actions.
- • Visual editor to create real-time workflows
- • Ensures personalisation with customer data from the CRM.
- • Professional email templates.
- • It provides A/B testing techniques and email tools.
- • You can reach out to prospects with social media ads and search ads.
- • Can interact with the prospect through live chat support.
Pricing:
The Marketing Hub Starter plan from Hubspot begins from ₹1261/month/seat. You can also access some free marketing tools with increased limits.
3. Marketo
Marketo is a strong marketing automation platform with an active knowledge base for both new and seasoned experts. This marketing tool allows scalable features for each small, medium, and large businesses to engage the appropriate customers across channels. Using this full marketing tool will increase the opportunity of getting prospective leads that enhance business revenue.
Key Features
- • Works with Salesforce.com, Microsoft Dynamics CRM, SugarCRM, and Netsuite
- • Integrates with Oracle, and SAP Cloud
- • It is able to identify and reach prospects with the help of artificial intelligence
- • It can easily store the records of frequent marketing activities
- • Easier to target the audience by using customised display ads along with relevant content
Pricing:
To know about the pricing plan, please get in touch with the team.
4. Constant Contact
Constant Contact is another important marketing automation tool which allows the delivery of marketing solutions at a reasonable cost. This software is perfect for small businesses which want to employ simple marketing automation functionalities. This helps marketers easily connect with the prospects.
Key Features
- • Enable visitors to be segmented to allow sending follow-up messages
- • It is easy to send emails to non-respondent audiences
- • One can easily create automated trigger campaigns
- • Can target prospects through social media ads and search ads
- • Has a variety of tools for contact list-building and tracking of emails
- • Compatible with Eventbrite, and WooCommerce
- • Integrates with Salesforce, Outlook, Mindbody, and Shopify
Pricing:
You can get subscribed to the Premium plan of Constant Support at ₹6,600/month and the Lite plan at just ₹990/month. It also offers a free trial with 100 free emails and more features to try.
5. ActiveCampaign
ActiveCampaign is an adaptable marketing automation tool that has excellent solutions for the marketers to reach the target audience. This software also offers multiple third-party integrations for delivering different types of automations. For instance, you can collect visitors' details, segment the audience, send trigger emails, etc. using this active marketing automation tool.
Key Features
- • Lets send email follow-up messages to segmented contact lists
- • Email designer with more than 250 templates.
- • CRM tools and sales engagement automation.
- • Compatible with 250+ applications
- • Integrates with 900 marketing tools like Calendly, WordPress, Zapier, Shopify, and more.
Pricing:
They offer a few different subscription plans that start from just ₹1261/month. Businesses can also contact them for a custom plan that meet their requirements.
6. Brevo
Brevo, formerly known as SendinBlue, is the leading marketing automation tool for new and seasoned marketers. This is because it powers the automation of email, SMS, and social media campaigns, which can engage customers in easy and effective ways. Through intuitive automation workflows, Brevo reaches the right audience at the right time, thus improving customer journeys and making conversions easily.
Key Features
- • Design mobile-friendly email campaigns from scratch or with customisable templates.
- • Run SMS campaigns natively from within the platform.
- • Access advanced reporting to get insights into campaign performance.
- • Use lead scoring for proper prioritisation of leads with high potential.
Pricing:
Brevo has free plan, which includes basic marketing automation. It's paid plans start at ₹625/month and you can also customise your plan.
7. Pardot
Pardot is a robust marketing automation software built to help you reach the right audience with accuracy. Pardot is designed to increase engagement by generating steady pipelines for your business and empowering your sales team to connect more effectively. It is trusted by leading companies, such as CareerBuilder, Trulia, Precor, ADP, and Stanley Black & Decker, to raise their marketing and efficiently produce impactful results in campaigns.
Key Features
- • Reach out to your prospects with dynamic and personal email campaigns
- • Automatically determines the site visitors’ intentions.
- • Efficiently segments the prospects to automatically send messages.
- • Comes with an intuitive email builder with pre-designed templates.
Pricing:
Pardot offers subscription plans that start at ₹105087 per month.
8. Customer.io
Customer.io is powerful marketing automation tool, that helps build long-lasting relationships. It lets you create campaigns and transactional emails that align with your customers. Moreover, it automates your emails so that it reaches the right audience at the right time.
With support for customer segmentation, Customer.io offers out-of-the-box marketing solutions. It triggers the right marketing messages based on the important customer touchpoints.
Key Features
- • Drag-and-drop email builder
- • Easily track the conversion of campaigns
- • Comprehensive dashboard with campaign analytics
- • Visual workflow builder to design automation
- • Optimise campaign performance with A/B testing.
Pricing:
Customer.io comes with pricing plans that start at ₹8407/month with additional free-trial of 14 days that users can cancel anytime.
9. GetResponse
GetResponse is another must-try marketing automation software. It lets you create automated workflows to guide your users at every point of customer journey. This easy-to-use marketing automation tool lets you save time and resources.
The platform helps you convert new deals by sending automated emails to all new customers. It lets you re-engage your dormant customers by automatically triggering abandoned cart campaigns. Sell more with less effort with GetResponse by recommending your customers products they love.
Key Features
- • Pre-built marketing automation services to connect with your potential leads.
- • Triggers welcome emails to thank them for signing up.
- • Learns your customers in detail to offer personalised recommendations.
- • Never loose sales by reaching out to your customers who abandon orders with right offers.
Pricing:
The Marketing Automation plan of GetResponse costs ₹4067.6/month. You can try the service for free for 30 days as well.
10. Moengage
MoEngage is an AI-powered customer engagement and marketing automation platform. It helps you grow by sending personal messages across channels. It collects data from apps, websites, and emails to build a complete profile of each customer. This profile helps you send automated and personal messages at the right time.
For e-commerce brands, this means you can reach shoppers when they abandon their cart, sign up for the first time, or need a reminder to come back. You can send messages through email, push notifications, SMS, WhatsApp, and in-app notifications.
Key Features
- • Behavioral & Lifecycle Segmentation : This groups your users automatically based on how often they buy, how much they spend, or if they might stop buying. You can then send them personal campaigns. For example, you can send a re-engagement offer to shoppers who stopped buying.
- • Omni-Channel Campaign Orchestration : You can run campaigns across email, web, mobile push, SMS, WhatsApp, and in-app messages. This makes sure your brand stays the same wherever your customer is. It also makes it easy to reach more people as they move between devices.
Pricing:
With Moengage, you can choose custom subscription plans to match your specific requirements and objectives.
11. Bloomreach
Bloomreach Engagement is a powerful e-commerce automation platform. It uses AI to bring together marketing automation and customer data. It works smoothly with platforms like Shopify, Magento, and BigCommerce. The platform lets you run automated campaigns across email, SMS, push, WhatsApp, web in-app messaging, and ads.
Key Features
- • AI-driven Predictions & Experiments : The platform comes with prediction models for churn, email opens, best send times, purchase likelihood, and session behavior. These features work with A/B testing and personalized content. This helps to increase engagement and make campaigns more successful.
- • AI-powered Segmentation : It finds high-value customer segments automatically with machine learning. This lets you create more targeted campaigns that bring better results and higher retention.
Pricing:
With Bloomreach, you get custom subscription plans that come with tools for email marketing, SMS, and mobile campaigns, and ad optimization.
Real-Life Marketing Automation Examples & Types
The table below outlines eight types of marketing automation with real-life examples to illustrate how leading brands use these tools to drive results.
Takeaway
As this blog has pointed out, the right e-commerce marketing automation platform can make all the difference in how you connect with customers and drive growth in 2026. With options tailored for different needs—whether you are a beginner or a seasoned marketer—these platforms help you automate, personalise, and scale your efforts without the stress.
Find the tool that suits your objectives best and makes your marketing smooth and impactful. Take time to browse through these options, to test features, and select the one that feels like the best fit for your business journey.
If you're on the lookout for an easy-to-use platform with capabilities to take your automation into impact, TechMonk is the right place to start. It brings all tools for e-commerce customer engagement under the same roof. Therefore, you don't have to invest in or switch between multiple tools.
Not sure if TechMonk is the marketing automation tool you are looking for? Talk to us to see how we can help you.
Engage Customers And Reduce Funnel Drop-Offs With Gen AI Powered Conversational Campaigns.
FAQs
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