Did you know? 80% of businesses use e-commerce marketing automation for more leads, and 77% see higher conversion rates.
Do you want to automate your e-commerce marketing? We are almost in 2025. Marketing automation is not a trend; it's the secret to scaling without added workload in projects. Imagine engaging customers at the right time across various channels while saving hours of manual work. It's all possible with the right tools, allowing you to focus on strategy rather than repetition.
We have rounded up 9 powerful e-commerce marketing automation platforms to help get you started or take your existing efforts to the next level. Each of them offers unique features that could enhance customer connections and deliver real results. Are you ready to find your perfect match?
Let's get started!
How It Works:
- • Customer tracking and segmentation : Automation tools track what customers view, click, and purchase. This makes it easy to group them by behaviour for more targeted outreach.
- • Triggered messaging : Messages are sent automatically based on actions, such as reminders for items left in a cart.
- • Personalised experiences : Automation helps deliver custom recommendations and offers, making interactions feel more personal.
The 9 Best Tools for Marketing Automation
With e-commerce marketing automation, brands can engage with customers more deeply and convert one-time shoppers into lifelong customers by delivering exactly what they need. Here are the top 9 tools that offer the best marketing automation benefits.
1. TechMonk
TechMonk is a powerful platform designed to simplify e-commerce marketing. It handles everything from personalised campaigns to in-depth analytics,. Therefore, it empowers e-commerce businesses to offer their customers personalised experiences throughout their journey.
TechMonk is the best marketing automating tool as it eliminates the need for other tools in your marketing campaigns. Therefore, all your customer data can be efficiently used in personalised marketing campaigns that drive 30% more conversions.
It offers a complete view of your customers and segments them based on their demographic and behavioural data. This empowers you to target the right customer segments in your marketing efforts. Here is how TechMonk displays your customers' complete data to make data-driven decisions.
It offers a complete view of your customers and segments them based on their demographic and behavioural data. This empowers you to target the right customer segments in your marketing efforts. Here is how TechMonk displays your customers' complete data to make data-driven decisions.
- • Attract : It encourages existing customers to become brand advocates and attract new users through referrals and social sharing.
- • Interact : The Gen AI chatbot builds trust and improves conversions through intelligent product suggestions.
- • Convert : The Gen AI-powered bot identifies the customers who drop off and re-engages them through personalised offers.
- • Retain : Reward customers for their loyalty through personalisation in loyalty programs.
Key Features
- • AI-Powered Campaigns : Set up automated workflows that trigger marketing messages for your 2-way campaigns. This lets you reach your customers with offers they can't resist and re-engage them.
- • Omnichannel Communication : Meaningfully engage with your customers through various channels and view them in a unified inbox.
- • Customer Data Platform : TechMonk aggregates customer data from various sources to ensure that your campaigns target customers with the right messages.
- • AI User Segmentation : It allows precise user segmentation, tailoring marketing efforts to customers' value and lifecycle stages.
- • Gen AI Bot : Make online shopping experiences outstanding with a Gen AI shopping assistant that integrates WhatsApp commerce. Improve sales in your e-commerce platforms through personalised bot recommendations.
- • Reduce Cart Abandonment : Identify customers who have abandoned their shopping carts and attract them with personalised offers and timely reminders.
- • WhatsApp Campaigns : Engage with your customers on WhatsApp to build relationships, improve customer satisfaction, and drive conversions.
- • Seamless Integration : TechMonk seamlessly integrates with your favourite apps and lets you gather customer data effortlessly.
Pricing:
TechMonk offers its customers subscription plans starting at ₹20,000 per month. If you wish to customise your plan, you can contact TechMonk's support team.
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2. Hubspot
HubSpot is one of the top-notch marketing automation tools. It helps marketers save time by automating their efforts. It is a scalable marketing solution that can efficiently increase the number of campaigns.
Hubspot ensures that your campaign messages are personalised and reach the right target audience. It simplifies your efforts through email triggers, chatbots, and workflows.
Key Features
- • Drip email campaigns in Husbpot helps you with lead nurturing.
- • Can build responsive landing pages along with effective call-to-actions.
- • Visual editor to create real-time workflows
- • Ensures personalisation with customer data from the CRM.
- • Professional email templates.
- • It provides A/B testing techniques and email tools.
- • You can reach out to prospects with social media ads and search ads.
- • Can interact with the prospect through live chat support.
Pricing:
The Marketing Hub Starter plan from Hubspot begins from ₹1261/month/seat. You can also access some free marketing tools with increased limits.
3. Marketo
Marketo is a strong marketing automation platform with an active knowledge base for both new and seasoned experts. This marketing tool allows scalable features for each small, medium, and large businesses to engage the appropriate customers across channels. Using this full marketing tool will increase the opportunity of getting prospective leads that enhance business revenue.
Key Features
- • Works with Salesforce.com, Microsoft Dynamics CRM, SugarCRM, and Netsuite
- • Integrates with Oracle, and SAP Cloud
- • It is able to identify and reach prospects with the help of artificial intelligence
- • It can easily store the records of frequent marketing activities
- • Easier to target the audience by using customised display ads along with relevant content
Pricing:
To know about the pricing plan, please get in touch with the team.
4. Constant Contact
Constant Contact is another important marketing automation tool which allows the delivery of marketing solutions at a reasonable cost. This software is perfect for small businesses which want to employ simple marketing automation functionalities. This helps marketers easily connect with the prospects.
Key Features
- • Enable visitors to be segmented to allow sending follow-up messages
- • It is easy to send emails to non-respondent audiences
- • One can easily create automated trigger campaigns
- • Can target prospects through social media ads and search ads
- • Has a variety of tools for contact list-building and tracking of emails
- • Compatible with Eventbrite, and WooCommerce
- • Integrates with Salesforce, Outlook, Mindbody, and Shopify
Pricing:
You can get subscribed to the Premium plan of Constant Support at ₹6,600/month and the Lite plan at just ₹990/month. It also offers a free trial with 100 free emails and more features to try.
5. ActiveCampaign
ActiveCampaign is an adaptable marketing automation tool that has excellent solutions for the marketers to reach the target audience. This software also offers multiple third-party integrations for delivering different types of automations. For instance, you can collect visitors' details, segment the audience, send trigger emails, etc. using this active marketing automation tool.
Key Features
- • Lets send email follow-up messages to segmented contact lists
- • Email designer with more than 250 templates.
- • CRM tools and sales engagement automation.
- • Compatible with 250+ applications
- • Integrates with 900 marketing tools like Calendly, WordPress, Zapier, Shopify, and more.
Pricing:
They offer a few different subscription plans that start from just ₹1261/month. Businesses can also contact them for a custom plan that meet their requirements.
6. Brevo
Brevo, formerly known as SendinBlue, is the leading marketing automation tool for new and seasoned marketers. This is because it powers the automation of email, SMS, and social media campaigns, which can engage customers in easy and effective ways. Through intuitive automation workflows, Brevo reaches the right audience at the right time, thus improving customer journeys and making conversions easily.
Key Features
- • Design mobile-friendly email campaigns from scratch or with customisable templates.
- • Run SMS campaigns natively from within the platform.
- • Access advanced reporting to get insights into campaign performance.
- • Use lead scoring for proper prioritisation of leads with high potential.
Pricing:
Brevo has free plan, which includes basic marketing automation. It's paid plans start at ₹625/month and you can also customise your plan.
7. Pardot
Pardot is a robust marketing automation software built to help you reach the right audience with accuracy. Pardot is designed to increase engagement by generating steady pipelines for your business and empowering your sales team to connect more effectively. It is trusted by leading companies, such as CareerBuilder, Trulia, Precor, ADP, and Stanley Black & Decker, to raise their marketing and efficiently produce impactful results in campaigns.
Key Features
- • Reach out to your prospects with dynamic and personal email campaigns
- • Automatically determines the site visitors’ intentions.
- • Efficiently segments the prospects to automatically send messages.
- • Comes with an intuitive email builder with pre-designed templates.
Pricing:
Pardot offers subscription plans that start at ₹105087 per month.
8. Customer.io
Customer.io is powerful marketing automation tool, that helps build long-lasting relationships. It lets you create campaigns and transactional emails that align with your customers. Moreover, it automates your emails so that it reaches the right audience at the right time.
With support for customer segmentation, Customer.io offers out-of-the-box marketing solutions. It triggers the right marketing messages based on the important customer touchpoints.
Key Features
- • Drag-and-drop email builder
- • Easily track the conversion of campaigns
- • Comprehensive dashboard with campaign analytics
- • Visual workflow builder to design automation
- • Optimise campaign performance with A/B testing.
Pricing:
Customer.io comes with pricing plans that start at ₹8407/month with additional free-trial of 14 days that users can cancel anytime.
9. GetResponse
GetResponse is another must-try marketing automation software. It lets you create automated workflows to guide your users at every point of customer journey. This easy-to-use marketing automation tool lets you save time and resources.
The platform helps you convert new deals by sending automated emails to all new customers. It lets you re-engage your dormant customers by automatically triggering abandoned cart campaigns. Sell more with less effort with GetResponse by recommending your customers products they love.
Key Features
- • Pre-built marketing automation services to connect with your potential leads.
- • Triggers welcome emails to thank them for signing up.
- • Learns your customers in detail to offer personalised recommendations.
- • Never loose sales by reaching out to your customers who abandon orders with right offers.
Pricing:
The Marketing Automation plan of GetResponse costs ₹4067.6/month. You can try the service for free for 30 days as well.
Real-Life Marketing Automation Examples & Types
The table below outlines eight types of marketing automation with real-life examples to illustrate how leading brands use these tools to drive results.
Takeaway
As this blog has pointed out, the right e-commerce marketing automation platform can make all the difference in how you connect with customers and drive growth in 2024. With options tailored for different needs—whether you are a beginner or a seasoned marketer—these platforms help you automate, personalise, and scale your efforts without the stress.
Find the tool that suits your objectives best and makes your marketing smooth and impactful. Take time to browse through these options, to test features, and select the one that feels like the best fit for your business journey.
If you're on the lookout for an easy-to-use platform with capabilities to take your automation into impact, TechMonk is the right place to start. It brings all tools for e-commerce customer engagement under the same roof. Therefore, you don't have to invest in or switch between multiple tools.
Not sure if TechMonk is the marketing automation tool you are looking for? Talk to us to see how we can help you.
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