About Furnishka
Furnishka is a top furniture retailer in Bengaluru, offering handcrafted wooden furniture and home décor. They have a factory-direct model with large showrooms across the city and a growing e-commerce platform. Furnishka brings quality Swadesi craftsmanship to homes at affordable prices.
Their collection includes:
- Sheesham wood sofas and recliners
- Marble dining tables
- Marble dining tables
Furnishka is the go-to destination for modern homes in Bengaluru, combining quality, affordability, and design.
The Strategic Objectives Furnishka Set to Reach
- Drive high-quality online traffic to increase showroom footfall
- Improve lead quality by using AI agents for customer intent and engagement
- Reduce cost per lead and increase store conversions with AI agents
- Scale commerce and support by converting inbound leads into sales without increasing headcount
Main Pain Points
Low Online Traffic
Poor Lead Quality
High Cost per Lead
TechMonk’s AI Customer Platform: The Key to Furnishka’s Success
1. Click2WhatsApp Ads Powered by TechMonk AI Agents
TechMonk's AI agents help manage customer interactions on WhatsApp. If a customer sends a picture of a product they like, the WhatsApp AI agent can recommend similar items and provide details on specs and availability. They can also guide the user to either book a showroom visit or complete the purchase. This process helps capture visual discovery traffic and makes the purchase path shorter and more efficient.
2. Omnichannel 2-Way Campaigns + CDP-Backed Micro-Segmentation
TechMonk’s Customer Data Platform (CDP) combines browsing and purchase data to create specific customer segments. For example, if a customer views teak dining sets and engages with Furnishka on Instagram, TechMonk’s platform can create a micro-segment for that customer. They can then run targeted 2-way campaigns across WhatsApp, SMS, and email to bring these high-intent customers to showrooms or the cart.
3. Agentic Workflows to Convert Online to Offline
TechMonk's AI agents automate workflows to convert online conversations into offline actions. For instance, customers can book a site visit, reserve items in-store, or get redeemable coupons for pickup. These actions are recorded in the customer profile, ensuring showroom visits are trackable and measurable.
4. Support Automation + Human Handoffs
TechMonk’s AI agents handle routine pre-sales and post-sales queries, such as questions about product dimensions, lead times, delivery zones, and customisation options. For more complex inquiries, the AI agents direct the customer to showroom sales staff through a unified inbox. This increases the efficiency and ensures no leads are missed.
Value CreationFurnishka’s Business Impact Post-Implementation
1. Higher Conversion from Visual & Social Discovery
TechMonk’s image-aware AI agents made it easier for shoppers who discover products via images or social media to find similar items and make a purchase.
2. Measurable Online to Offline Lift
TechMonk’s solution led to more scheduled showroom visits and a better visit-to-sale ratio.
3. Improved Ad Efficiency and Lower Wasted Spend
By running 2-way drop-off campaigns, TechMonk reduced customer acquisition costs (CAC) and improved the return on ad spend (ROAS).
4. Lower Support & Operations Costs
Automated AI agents handled repetitive queries around the clock, reducing the need for human intervention.
5. Better Retention & Repeat Purchases
With unified customer profiles, TechMonk enabled personalized post-purchase journeys, such as offering care tips or cross-sell opportunities for complementary items.
Results & Impact-
Reduced from ₹2500 to ₹1000
Improved from 2% to 2.5%
Reduced from 24% to 18%
