About P3 India

P3 India is a premium men's apparel brand with over 70 years of experience. Specializing in engineered comfort basics, they offer a range of underwear, t-shirts, polos, shorts, and athleisure wear.

Founded in 1954, P3 India is committed to the philosophy of ‘Perfect stitch, Perfect knit, Perfect finish.’ They deliver high-quality cotton and proprietary fabric blends, including their signature Cot-Silk process.

With a strong online presence and growing social commerce following, P3 has become the go-to destination for modern Indian men seeking premium, affordable everyday essentials.

What P3 India Aimed to Achieve

• Convert first-time browsers and social media visitors into paying customers and repeat buyers.
• Reduce cart abandonment, particularly for higher-value multipack bundles on the website and mobile app.
• Build sophisticated customer profiles to enable targeted upsell and cross-sell campaigns.
• Recover dormant customer segments and incomplete purchase journeys.
• Improve customer retention and repeat purchase rates.
• Optimize personalized product recommendations and seasonal campaigns across email, WhatsApp, and SMS.

Main Pain Points

Low Conversion Rates

High Cart Abandonment

Dormant Customer Segments

Inefficient Retention Strategies

Growth Enablers

TechMonk AI Platform for D2C Growth: The Ultimate Solution for P3 India

1. Agentic Journey Builder for Lifecycle Campaigns

TechMonk's no-code journey builder allowed P3's marketing team to create customized lifecycle campaigns. These included:

• Welcome flows for new subscribers.
• Browse-to-purchase journeys for first-time visitors.
• Upsell sequences for existing customers.
• Win-back campaigns for churned segments.

Each journey was personalized based on customer preferences, price sensitivity, and purchase frequency.

2. AI Sales & Support Agents for Real-Time Engagement

E-commerce AI agents were deployed across P3's website, WhatsApp, Instagram, and mobile app. They improved the D2C sales strategy by:

• Answering product queries in real-time (e.g., fabric details, sizing, material care).
• Running retention campaigns based on browsing history and past purchases.
• Triggering immediate reminders for cart abandonment and incomplete checkout.
• Helping customers compare products (e.g., Feather-Touch vs. Silo series).
• Handling post-purchase support and upselling related product categories.

3. Advanced Customer Segmentation & RFM Analysis

TechMonk’s Customer Data Platform combined P3’s transaction history, browsing patterns, email engagement, and social data to create 360° customer profiles. This helped in targeting customers by:

• Purchase frequency and recency (RFM).
• Product affinity (innerwear lovers vs. athleisure buyers).
• Lifecycle stage (new, active, at-risk, churned).
• Price sensitivity and average order value trends.
• Seasonal preferences and collection interests.

4. Intelligent Cart Abandonment & Checkout Recovery

Automated recovery flows (email → SMS → WhatsApp) were set up to engage customers who abandoned their carts. Agents adjusted offer intensity based on customer segment and historical conversion likelihood.

5. Repeat Purchase & Retention Campaigns

Personalized reorder reminders, loyalty offers, and exclusive launches encouraged repeat purchases. Automation ensured customers who bought briefs were prompted with related items like polo tees or seasonal collection previews for athleisure buyers.

Real Business Gains for P3 India

• Significant boost in customer retention
• Increased lifetime value of customers
• Enhanced operational efficiency

Results & Impact-

Abandon Cart Recovery Rate

Surged from 7% to 30%

Online Revenue

climbed from a mere baseline to over 42%

Repeat Customer Rate

Elevated from 13% to 35%