About Parcos
Parcos is a premier omni-channel retailer specializing in luxury perfumes, cosmetics, and skincare from top international brands. With 55+ stores across major metros and a sophisticated online platform, Parcos offers a curated, high-end beauty experience to India’s discerning consumers. Renowned for its exclusive product assortment and personalized service, Parcos is a leader in raising the standards for luxury beauty retail, both physically and digitally.
The Strategic Objectives Parcos Set to Reach
- Drive high-quality online traffic to convert browsers into immediate buyers and increase order volume.
- Improve lead quality by using AI-powered agents to understand customer intent and provide personalized engagement.
- Reduce cost per lead and increase store conversions by automating sales and support functions.
- Scale commerce and customer support by converting inbound leads into sales without increasing headcount.
Main Pain Points
Low Online Conversions
Cart Abandonment
Poor Lead Quality
Growth Enablers
TechMonk’s AI Customer Platform: The Key to Parcos’ Success
1. Agentic Journey Builder Campaigns
Techmonk’s no-code journey builder helped Parcos design and deploy targeted, outcome-focused campaigns, delivering personalized engagement driven by customer preferences, purchase history, and real-time behavior.
2. AI-Powered Sales and Support Agents
AI agents were deployed across Parcos’ website, WhatsApp, and live chat to deliver real-time responses for product views, cart abandonment, and incomplete purchases. The agents also re-engaged returning customers with personalized offers and contextual FAQs, reviving stalled buying journeys.
3. Advanced Micro-Segmentation
Techmonk’s CDP unified Parcos’ retail, digital, and campaign data into 360-degree customer profiles, enabling precise upsell and cross-sell journeys. Targeted automation for high-intent segments improved conversion and loyalty.
4. Reviving Cart Abandonment and Broken Journeys
Automated follow-ups across email, WhatsApp, and SMS were personalized to customer intent, reducing checkout friction and recovering revenue from abandoned carts.
Value CreatedParcos Business Impact Post-Implementation
1. Abandoned Cart Recovery Rate
Before implementing TechMonk, Parcos struggled with a 6% abandoned cart recovery rate. After using the platform, the rate surged to 35%, recovering a significant portion of abandoned sales.
2. Online Revenue
Parcos' online revenue baseline saw an impressive increase of +81% after adopting TechMonk’s AI-powered solutions, reflecting higher sales and better conversion rates.
3. Repeat Customer Rate
The repeat customer rate saw a notable rise from 9% to 24%. This boost in repeat customers is a direct result of personalized engagement and tailored offers driving loyalty.
4. Engagement (CTR on Campaigns)
TechMonk’s campaigns led to a rise in engagement, with click-through rates (CTR) improving from 3.1% to 7.9%. This increase indicates that more customers interacted with Parcos’ campaigns, boosting overall marketing effectiveness.
Results & Impact-
Increased from 6% to 35%
Grew by +81%
Improved from 9% to 24%
